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Location, location, location. It’s simple, if your customers can’t find you, they’ll go elsewhere. Customers choose their financial providers based on which branch is close to where they live, work, play and shop. Your institution needs to be visible and accessible. Branches are essential
for customer relationships. Since we offer less expensive branch models, you can increase the number of branches you deploy along with the number of customers you reach, allowing you to capture a larger market share.

It’s your choice, a few branches serving a few customers or a lot of branches serving a lot of customers? Simply put, more customers’ means more business.

Businesses that choose to invest in ground up buildings are stuck in that location for years. Branch Development Group allows you the flexibility to relocate or add branches as the marketplace changes, allowing you to stay in step with your customers.

Even though more people are using electronic channels for their transactions, through the internet, direct deposits and even cell phone transactions, customers still need to visit a branch and rely on branch personnel.

Determining Which Sites Can Be Profitable

An actual market study, for a bank in the Jacksonville, Florida area, showed that in order maintain profitability (with an internal rate of return of more than 15%) traditional branch expansion could only support 6 additional branches, while expansion with the NovoBranch model allowed 8 additional branches for a total of 14 branch location

                                                                                                    l 6 Additional Financially                               l  8 Additional Financially
                                                                                                       Viable Traditional Model                               Viable NovoBranch Model
                            l 5 Current Branches                                         Branch Opportunities                                          Opportunities

              Map1       Map2      Map3

                                                                                                 $210M incremental deposit                                 $410M incremental deposit
                                                                                                 opportunities and $5.8M                                       opportunities and $11.3M
                                                                                                 incremental revenue opportunities                incremental revenue opportunities